What should you check first after payment?

1. What metric does VAN GEO look at first?

At VAN GEO we first review the ‘Visibility %’—how frequently your brand is mentioned in AI responses (e.g., search-style LLM answers or AI Overviews). This metric tells you how often AI actually references the brand, making it a meaningful first step to judge success. For example, a low Visibility % means the brand rarely appears in AI answers.

Alongside that, the ‘Mention gap’ shows prompts where competitors or other keywords are often mentioned but your brand is not. This filter highlights concrete exposure opportunities you can address.

• Visibility %: frequency of brand mentions in AI answers
• Mention gap: prompts where competitors are mentioned but our brand is missing

2. Checklist items customers should check directly

Immediately after payment, here are the checklist items customers should verify on the VAN GEO dashboard. Check each item precisely. Although these are frequently asked questions, situations vary by customer, so we focus on structure rather than providing numeric targets.

• What is my brand’s Visibility %?
• If there is a Mention gap, which prompts are missing our brand?
• For the prompts where we are mentioned, what is the brand’s rank and in what context does it appear?
• If Visibility % is low or the Mention gap is large, what additional content or prompt responses can we prepare?

3. What can you plan after these checks?

After going through the checklist, you can pursue the following improvements depending on the situation; these insights will help you make practical decisions.

• If Visibility % is low – strengthen content focused on related prompts or add FAQ items
• If Mention gap prompts are found – create AI-friendly answers for those questions
• If rank is low or context is weak – plan content that improves key sentences, structure, and sources likely to appear in AI answers

Frequently asked questions

If Visibility % is low, does that mean it’s ineffective?

Visibility % shows the frequency of mentions; it does not immediately prove business performance. However, AI exposure is foundational, so low exposure usually indicates significant room for improvement.

If we fill the Mention gap, will exposure increase immediately?

Mention gap is a list of questions with opportunity. Not all will lead to exposure, but combined with accurate answer structure and content strategy, it can result in meaningful increases in visibility.