If my free diagnostic score is low, what should I fix first?

The same score can have different causes

One site might score low because search engines can’t read its pages, while another might be accessible but lack content that answers customers’ questions, resulting in the same score.

Simply adding content to both sites may still leave the first site’s new posts undiscovered.

We group diagnostic results into three categories

We divide causes so advertisers can more easily understand priorities.

• Access issues: Can search and AI read the pages?
• Information issues: Are business name, location, and services described consistently?
• Answer issues: Are there pages that answer customer questions close to purchase?

Put fixable items into operations first

Resolve access and indexing blockers first, then create content for topics where customers are actually asking questions but no answers exist.

The free diagnostic score is a starting point to set the order of work, not a guarantee of exposure. Actual changes are verified separately on the publishing and repeat-measurement screens.

Frequently asked questions

If the score is high, will I definitely appear in AI results?

No. The diagnostic is a tool to find readiness and blocking factors. Actual mentions and source linking are measured separately.

Does the customer have to fix the diagnostic results themselves?

Aside from initial information checks, we incorporate items that can be automated into operations and only request access for tasks that require control of the website.