Check right after payment: What should you look at first on the dashboard?

1. Essentials – What you need before starting setup

• Confirmation that GEO payment is complete (payment date, plan name, etc.)」「• Login permissions and dashboard access account」「• Prepare your site URL, brand keywords, and target AI engines (e.g., ChatGPT, Gemini, etc.) in advance.

2. First dashboard screen – What do you look at first?

Right after payment, on the first dashboard screen, you can check the brand’s **‘AI citation status’ first.** The citation rate is shown as a weekly or monthly trend, and you can see at a glance how much it has been mentioned by each AI engine.

This metric is an immediate indicator of whether we are gaining influence in GEO. For example, you can see how often the brand appears in ChatGPT responses.

3. Commonly missed checkpoints

• Set the reference period correctly: Make sure the period you are viewing is ‘last 7 days’ or the ‘90-day verification period.’ If it is set incorrectly, performance may be underestimated.

• AI engine filters: Citation performance can differ by AI platform (Google AI, Copilot, etc.), so compare results by filtering for each platform.

• Along with content citations, you should also look at ‘response share’ relative to the question. Even if citations are high, if the actual share of answers is low, there may still be room for optimization.

4. Actual review flow – step-by-step guide

**Step 1**: Check the “AI citation rate” widget at the top of the dashboard → review the “number of cited questions / percentage of total questions.” **Step 2**: Switch to the tab for each AI engine → for example, click “ChatGPT” → review this week’s citation rate in detail. **Step 3**: Go to the “Content performance” menu → check which content (pages) were cited by looking at citation counts by content. **Step 4**: In the “verification loop” section, check the content that needs rewriting and set your priorities for improvement.

Frequently asked questions

What should I do if the citation rate is low?

In the Content performance menu, check the content of the relevant page, rewrite the content marked as ‘needs rewriting’ first, and then measure again.

What if performance doesn’t improve within the 90-day verification period?

If the promised citation rate or Pipeline contribution target is not achieved within the service period, some services may offer proportional settlement or contract termination options, so please check your contract terms.