Direct answer to the questionIf the score is low, first fix issues that prevent search from accessing your pages, then improve your brand information and answers to customer questions.
The same score can have different causes
One site might score low because search engines can’t read its pages, while another might be accessible but lack content that answers customers’ questions, resulting in the same score.
Simply adding content to both sites may still leave the first site’s new posts undiscovered.
We group diagnostic results into three categories
We divide causes so advertisers can more easily understand priorities.
- Access issues: Can search and AI read the pages?
- Information issues: Are business name, location, and services described consistently?
- Answer issues: Are there pages that answer customer questions close to purchase?
Put fixable items into operations first
Resolve access and indexing blockers first, then create content for topics where customers are actually asking questions but no answers exist.
The free diagnostic score is a starting point to set the order of work, not a guarantee of exposure. Actual changes are verified separately on the publishing and repeat-measurement screens.
Frequently asked questions
If the score is high, will I definitely appear in AI results?
No. The diagnostic is a tool to find readiness and blocking factors. Actual mentions and source linking are measured separately.
Does the customer have to fix the diagnostic results themselves?
Aside from initial information checks, we incorporate items that can be automated into operations and only request access for tasks that require control of the website.
Sources checked
Official sources you can open to verify this answer.
We use official sources and operating evidence, and update the article when verified information changes.