For AI answer performance, you need to look at cited URLs, changes over time, and actual responses by question together, rather than just simple exposure counts. Because comparison is possible only when the site is open and can be indexed, first check accessibility and records.
Key criteria
When reviewing AI answer performance, you need to look at three things together. First, whether public pages are open to search and AI crawlers. Second, which page was cited for which question. Third, whether citations increase or decrease over time.
| Comparison items | What to check |
|---|---|
| Accessibility | Whether it is a public page and bots are not blocked |
| Citation | Which URL was used as the answer source |
| Change | Whether citations for the same question change over time |
Evidence
Google explains that, to appear in generative AI features, a page must be indexed in Google Search, be eligible to be shown as a snippet, and meet Search technical requirements. It also says the page must be publicly accessible and Googlebot must not be blocked.
Bing Webmaster Tools' AI Performance explains that it shows the URLs cited in AI answers, citation changes, and trends over time. OpenAI says that public websites can appear in ChatGPT search and advises not to block OAI-SearchBot if you want to be included in summaries and snippets.
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Google explains that, to appear in generative AI features, a page must be indexed in Google Search, be eligible to be shown as a snippet, and meet Search technical requirements.
Bing Webmaster Tools' AI Performance explains that it shows the URLs cited in AI answers, citation changes, and trends over time.
- First, check whether public pages are not blocked to bots.
- Record which URL was cited for each question.
- Check the same question again at regular intervals to see change trends.
FAQ
Isn't it enough to look only at view counts?
View counts alone are not enough. It is more important to know which page was cited for which question and whether that citation is maintained.
If our site is not open, can we not measure performance either?
If public access is blocked, comparing citations itself becomes difficult. First, you need to check robots.txt, login restrictions, and whether indexing is possible.
Once it appears, does it keep appearing?
No. Citations can change depending on the question, competing content, and changes in search and AI systems.
What should I check first?
Just looking first at these three things—public pages, cited URLs, and changes over time—is enough to make an initial judgment.
Sources checked
Official sources you can open to verify this answer.
- Official source 1 · developers.google.com →1 evidence-linked claim(s)
- Official source 2 · blogs.bing.com →1 evidence-linked claim(s)
We use official sources and operating evidence, and update the article when verified information changes.