Our brand isn't showing in AI answers — where should I check first?

First verify that your homepage and key Q&A pages can be indexed by search engines (no noindex on the site), that you’ve delivered URLs to search engines via a sitemap or RSS, and that page titles and navigation are clear. Usually fixing these three issues significantly increases the chance your brand will appear in AI answers.

1) Indexing permission (the very basics)

How to check: Use the URL inspection tool in Search Console/Naver Search Advisor to inspect representative pages. Or check the page source for <meta name="robots" content="noindex"> or for an X-Robots-Tag response header.

• Sentence check: If the site has a noindex meta tag, it will be excluded from the index.
• Real example: If a public blog accidentally has noindex, AI cannot read that page.

2) Tell search engines your URLs (speed up crawling)

How to check: After verifying site ownership in Naver Search Advisor or Google Search Console, register your sitemap or RSS. Submitting a sitemap helps new pages get crawled faster.

1. Check whether a sitemap has been submitted
2. Confirm the sitemap is declared in robots.txt
3. Verify the XML includes up-to-date content

3) Page structure and wording — can AI easily find the 'brand name'?

AI selects reference answers by looking at the page title (H1), page description (meta description), the first paragraph, and internal link structure. If the title and navigation are clear, AI is more likely to use that page as a source for answers.

Issue	Check points	Recommended action
Page title is generic	Whether the title includes the brand and core keywords	Edit to combine brand name + core service terms
Content is short	Whether the length answers the actual question and includes source links	Add key Q&A-style paragraphs

Next steps (priority): 1) Use URL inspection on 3 representative pages to check indexing/Live test → 2) If no sitemap is registered, submit one → 3) Make brand and key phrases explicit in the title and first paragraph. Following this order usually allows you to confirm crawling/coverage within about two weeks (varies by search engine policy and crawl cycles).

One-sentence free check you can do: Inspect three representative pages with the URL tool to confirm indexing is allowed, a sitemap is submitted, and the titles include the brand.